Crocs, Inc. is an American company based in Broomfield, Colorado that manufactures and markets the Crocs brand of foam clogs.
The company has since established a considerable following with American middle school and high school students, with many opting for Crocs to use as school shoes for the school day.
Crocs was founded by Lyndon "Duke" Hanson, and George Boedecker Jr. to produce and distribute a foam clog whose design they acquired from Foam Creations, Inc. of Quebec City. The shoe was originally developed as a boating shoe. The first model produced by Crocs, the Beach, was unveiled in 2001 at the Fort Lauderdale Boat Show in Florida, and the 200 pairs that they had produced were all sold. Crocs has since sold 300 million pairs of shoes. In June 2020, Crocs moved the headquarters from Niwot, Colorado to Broomfield
In June 2004, Crocs purchased Foam Creations and their manufacturing operations to secure exclusive rights to the proprietary foam resin called Croslite. Croslite is a closed-cell resin, described by third parties as an injection-moulded EVA foam. The foam forms itself to a wearer's feet and offers purported medical benefits, according to a number of podiatrists. Crocs holds a patent covering "breathable workshoes and methods for manufacturing such", and three design patents covering various ornamental aspects.
As of 2007, the company had applied to register "Crocs" and the Crocs logo as trademarks in over 40 jurisdictions around the world, including the U.S.; many such applications were pending approval. Crocs also extended the scope of their trademark registrations and applications for both the Crocs mark and logo to cover non-footwear products, such as sunglasses, goggles, knee pads, watches, luggage, and some of their Internet sales activities
Crocs are made in a variety of styles and colors. The Classic styles are available in more than 20 colors; most other styles are produced in a palette of four to six colors or two-color combinations. Thus there are different styles for each season. A pair of adult Classic style Crocs normally cost $49.99.
Crocs also sells other fashion accessories. Jibbitz are decorations that can be clipped to the ventilation holes in the shoes. These include designs, mainly aimed at children, which feature Disney characters. Jibbitz normally cost $4.99 for a single clip or $16.99 - $19.99 for multipacks. The company has also released a line of purses in a variety of colors.
A "Fuzz Collection" with woolly liners extend the brand's range to winter wear. A pair of adult Crocs from the "Fuzz Collection" normally cost $59.99 - $64.99.
In 2008, the company entered the golf shoe marketplace by acquiring the golf shoe manufacturer Bite Footwear and introducing a Croc-styled pair of golf shoes, the Ace.
In 2020, in response to the COVID-19 pandemic, the company launched "A Free Pair for Healthcare" offering healthcare workers a free pair of their shoes. Crocs also sent 100,000 pairs of shoes to hospitals to be distributed to staff.